Not long ago, Yunshang Yigu, a boutique womenswear district in Linping New Town, officially opened its doors. It’s the fifth fashion-focused block in E-Fashion Town, joining the existing culture, art, history, and trend-led quarters.

Backed by E-Fashion, a provincial-level apparel-making hub, Linping is doubling down on its Hangzhou-style womenswear scene. The vision “fashion hunting in Linping, Hangzhou-style fashion at E-Fashion” is now rolling out.

”Yunshang Yigu is not simply a shopping street. Think of it as a cluster of factory outlets, built on the strength of Hangzhou’s mature womenswear supply chain and local brands,” a Linping New Town official explained. The district runs along Tanglian Street, from the Eve Group headquarters to Yunshang Industrial Park, bringing together 14 womenswear labels, each with its own vibe. Most of the clothes are designed and made in-house, cutting out middlemen and markups. It’s a real deal: showroom up front, factory in the back, and buy at source.

The opening day also kicked off the Spring-Summer Fashion Hunt. Eve Group’s member store is offering 30-70% off site-wide, while Lixuan has select pure silk pieces starting at 299 RMB. The event covers just about every category you can think of, so there’s something for every kind of shopper.

Just a stone’s throw away, the trendy fashion district, where Linping Yintai inPARK and Yunshang Yigu fit together like puzzle pieces, holds the secret to why E-Fahion is so easy to love strolling through. It’s a hangout packed with buzzworthy bakeries, experiential entertainment, and “China-chic” IPs, making “young and global” feel like business as usual.

“You could grab afternoon pastries at a bakery in inPARK, sip coffee and catch a breeze at the ‘Getaway Camp,’ wander over to Yunshang Yigu to pick up a couple of pieces, then catch a show at the Grand Theater in the evening,” the official added. E-Fashion is designed as a multi-destination discovery zone—a place to explore, not just walk through. And the numbers back it up: visitors here stick around for three hours on average, far longer than the 1.2 hours typical of a regular shopping area. Maybe that’s because there is no pressure to buy but only the joy of stumbling onto something you happen to love.