On January 25, a steaming wave of warmth labeled “common prosperity” rippled across neighborhood boundaries in Changqing, Gongshu District. It was Wangma Community that partnered with Liuying and Wuya Communities to launch the “Spring Festival Bazaar: Fortune Delivered to Your Doorstep”. Seizing the traditional Chinese Laba Festival as its springboard, the bazaar transformed into a down-to-earth, heartwarming “carnival” that promoted shared prosperity while strengthening community bonds. The event also actively mobilized united front forces to participate in grassroots co-governance, for a picture of co-created “neighbors, resources, and happiness.”

It runs through January 27. In a “tri-community” model, the event sets up venues at Wangma Community’s Chuxin Park, Liuying Community’s Cultural Park, and Wuya Community’s Neighborhood Plaza, featuring 30 vendor stalls offering fresh produce, local snacks, handmade crafts, and cured delicacies. The cross-neighborhood collaboration not only activated underutilized community spaces and pooled local resources but fostered deeper interactions among residents.

A standout feature of the event was its incorporation of the “Mountain-and-Sea Collaboration” initiative - a provincial strategy pairing inland areas with coastal regions. The market dedicated special zones to direct farm-to-community produce, regional snack specialties, and handcrafted New Year goods, enabling city dwellers to purchase fresh, high-quality agricultural products and festive items while establishing a “fast track for common prosperity” that connects rural fields directly to urban neighborhoods. United front members played an active role in booth preparation and on-site services, with private entrepreneurs and new social stratum professionals proactively linking up with rural producers to build a tangible bridge between urban demand and rural supply.

Notably, the event embraced a “charity-driven” approach, turning everyday community spending into a force for boosting farmers’ incomes and advancing rural revitalization. At the stall of Xu Mingfeng, a representative inheritor of Quzhou’s intangible cultural heritage, long queues formed as residents eagerly lined up for his gedai bing - a pastry with a crisp crust and fragrant filling that quickly became the market’s breakout hit. “Until now, I’ve mostly sold my gedai bing through local shops and supply-and-marketing cooperatives,” Xu said with a smile. “This is my first time bringing them to a neighborhood market, and I never expected such an enthusiastic response! This cross-regional recognition gives me real hope for expanding sales channels for our heritage product - and eventually training more villagers in this skill so we can grow together.”

In addition, the site featured cultural experiences such as a folk-custom photo wall, parent-child craft workshops, and live pancake-making demonstrations, allowing families to bond over hands-on activities while rediscovering the charm of traditional Lunar New Year customs.