The 5th Zhejiang Intangible Cultural Heritage (ICH) Reading Week, running from April 23 to April 30, was unveiled at the provincial ICH museum. The event organized by Zhejiang ICH Museum and ICH Protection Center unfolds its theme “Read for Timeless Joy” for this year, endeavoring to expand public connection to ICH elements.

Let’s join it either online or in person. The online session particularly features the presentation of ICH books to readers. You will be given a coupon after the quiz in the WeChat mini program “ICH Go”. It can be redeemed later for ICH books worth up to RMB 500. There are 17 books or collections are available for a pick.

“ICH Go” offers a virtual library to access quality ICH books, striving to foster a rich literacy milieu conducive to disseminating the treasures of our ancestral cultural heritages.

Meanwhile, the ICH museum will launch its first public lecture on ICH readings, featuring conversations and salons with esteemed scholars around the theme “Rebirth of Traditions”.