April 23 marks the 29th World Book Day. This Saturday, on April 20, the Zhijiang Cultural Center will host a special event to celebrate the day. Just be ready for a world of books and discover how reading has become a way of life in Hangzhou. It promises a weekend filled with literary delights for readers of all ages.

Zhijiang Cultural Center boasts four incredible institutions: Zhejiang Provincial Museum, Zhejiang Library, Zhejiang Intangible Cultural Heritage Museum, and Zhejiang Literary Center. During this special event, curators and experts from these institutions will become your personal guides, leading you on captivating tours that unlock the hidden stories within these cultural gems.

During the event, you can explore the “Ode to Beautiful Ladies” digital exhibition at the Zhejiang Intangible Cultural Heritage Museum. Immerse yourself in the Tang Dynasty as you snap a selfie with virtual images of these beautiful ladies, experiencing the fascinating contrast between the past and present. At the Sound Post Office in the Zhejiang Library, you can record a special message on a “audio postcard” – a unique way to share your thoughts with a friend or even your future self. Finally, don’t miss the Firefly book exchange activity at the Zhejiang Literary Center. Here, you can breathe new life into your forgotten books by swapping them for other books offered through the Firefly Book Exchange Program.

Established in 2023, Zhijiang Cultural Center is the biggest modern cultural complex in Zhejiang Province. This architectural marvel serves as a harmonious meeting point for nature, culture, art and ecology, making it a must-visit destination for culture enthusiasts in the Yangtze River Delta region and across China.

The center is home to several key institutions, including the Zhejiang Library Zhijiang Branch, the Zhejiang Provincial Museum Zhijiang Branch, Zhejiang Intangible Cultural Heritage Museum, Zhejiang Literary Center, and the Zhijiang Cultural Center Public Service Center.

Whether you're a first-time visitor or a returning guest, this event offers a unique chance to rediscover the wonders of the Zhijiang Cultural Center. Join the expert-led tours and gain a deeper appreciation for the local cultural treasures housed within this iconic complex.