On November 8, a hand-drawn map release event hosted by Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism was held in Muxin Island, Xianghu Lake, Xiaoshan District to promote Hangzhou’s go-to destinations for camping, mountain climbing, food and coffee. Two maps were released at the event.

Landscape and trendy elements are integrated in the maps.

Camping has become the latest travel fad among young people. To promote emerging cultural and tourism resources, including tourist spots and merchandize, Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism compiled and printed the Hangzhou Camping and Mountain Climbing Hand-drawn Map and Hangzhou Food and Coffee Hand-drawn Map, exploring Hangzhou’s camping sites, mountain climbing routes, restaurants, coffee houses, art spaces, art galleries and other resources to unveil the beauty of Hangzhou from a new angle and redefine recreation in the post-COVID era.

The Hangzhou Food and Coffee Hand-drawn Map, honoring the concept of “new landmark of urban fashion”, marks 75 distinctive restaurants and coffee houses in 10 commercial blocks, including Tianmuli, Qiaoxizhi Street and Hubin Pedestrian Street, while the Hangzhou Camping and Mountain Climbing Hand-drawn Map introduces more than 40 camping sites and 15 mountain climbing routes that inspire people with new ways and new ideas of leisure tourism in Hangzhou.

Basing its work on current consumption hotspots and emerging market growth points, the map-making team conducted field trips to Hangzhou’s camping and mountain climbing sites and commercial districts, and brought theses places’ unique features into full play. Memorable city landmarks such as art spaces, theaters and book stores are also shown on the maps, connecting culture, commerce and people, and spicing interaction with greater diversity.

“This is a beneficial attempt to transform culture and tourism industry.” Liu Yufeng, senior inspector of Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism said the maps combine the emerging trendy elements and Hangzhou’s unique landscape, link up quality tourism resources, inspire a new fashionable urban lifestyle and serve as pragmatic and special travel guides to citizens and tourists.

Online and offline travel guides have been both released to enhance travel experience.

The Hangzhou Camping and Mountain Climbing Hand-drawn Map patterns on the ink painting of Feng Zikai and pleases people’s eyes with a refreshing and elegant visual design, while the Hangzhou Food and Coffee Hand-drawn Map adopts the form of topological graph to make the layout more user-friendly.

Where can travelers get these two maps? There are nearly 600 places in the city’s hotels, scenic spots, commercial centers and transportation hubs where the maps are available for free.

The maps is also available online. Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism has developed a smart guide system for camping, mountain climbing, food and coffee, which is an online integrated public data platform. To access the system, visitors can log into the official WeChat account “Hangzhou Wenlv Zhinan”, click “Luying Kafei Ditu” in “Wenlv Fuwu” section on the bottom menu, or scan the QR code on WeChat. Simply by a click of the mouse, visitors can obtain information about the panoramic map, service hotline, directions and specific venues they are interested in.

The combination of online and offline travel guides will save great amount of time for travelers, ease their difficulties in obtaining related information and enhance their travel experience.