The year 2021 marks the tenth anniversary of West Lake entering the list of World Heritage Site, and in June, the one-year anniversary of West Lake and Xixi Wetland starting to operate under unified management. To celebrate the occasion, Hangzhou West Lake Scenic Area Administration Commission plans to enlist the wisdom of design talents in preserving cultural heritage as well as injecting new impetus into the famous city of culture and history.
In a few days, an activity will be launched to collect entries from the public to enrich DESIGN IN, a catalogue of cultural and creative products related to West Lake and Xixi Wetland. This is the first such catalogue nationwide centering on cultural and tourist intellectual property. Platform resources will be employed and integrated to amplify the influence and popularity of excellent designs emerging from submitted entries. In doing so, we are in fact looking for new ways to interpret the Chinese Fashion, the attractions of Hangzhou, and the beauty of West Lake and Xixi Wetland.
Whether you are a designer for cultural and creative products, a teacher or student, or simply a design enthusiast, as long as you feel inspired by West Lake and Xixi Wetland in your original thoughts and designs, you are invited to download and fill in the application form and send your entry to the designated email address between March 24 and April 24.
On top of receiving a certificate issued by West Lake Cultural Heritage Monitoring and Management Center, you will also have the opportunity to see your design at West Lake Gift and West Lake Fair, both online and offline, if your entry gets included in the catalogue. For further information, please follow us on our WeChat Official Account, Special Envoy for West Lake Culture.