The Zhejiang International Imported Product Fair, or the “international supermarket at your doorstep” was held on Sept 24-27. The annual event has become the most anticipated shopping festival for local residents, with the actual and contracted sales last year amounting to CNY 150 million and CNY 2 billion, respectively. The four-day fair last year received 350,000 visitors.
Hosted by the provincial business department and municipal government, the fair was mainly organized by the Xiacheng district government, the municipal business bureau, the cross-border e-commerce pilot zone administration, the Hangzhou Daily group, Xiacheng district’s digital economy industrial park administration, Tianshui sub-community of Xiacheng and Metropolis Express.
This year’s fair introduced hair loss shampoos from Sri Lanka, baking soda toothpaste and owl coffee from the UK, beef steak from Australia, etc. Importers that sold a large number of facial masks and foods also increased their inventory this year. For instance, Hangzhou Hailan Yunxia Trading Co Ltd spared 500 sqm of warehouse space for this year’s fair.