Long-lasting brands play cute
2020-09-11 Source:Hangzhou China

More than 30 local long-lasting brands in Hangzhou promoted their products at the first Hangzhou Historical Classic Industry Fashion Festival last week. 

Companies including Xiling Printing Gallery, Zhang Xiaoquan, and Wensli presented their products such as copperware, umbrellas, postcards, and tea gifts. 

The festival invited associate professor Lui Jiaying of Zhejiang University’s tourism management school and Wanwudezhi chief marketing officer Chu Xiang, among others, to speak at the forums about Chinese traditional culture and historical classics during the festival.

The festival also invited Hanfu performers to put on shows of traditional Chinese clothes. The companies will also allow visitors to experience the making of their products. 

Jointly initiated by the city’s associations for tea, silk, and handicrafts, the festival will also set up a live broadcast center to promote the city’s best cultural products. 

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