China’s first “digital shopping mall” launched at Hangzhou MixC
2020-07-15 Source:Hangzhou China

CR Land’s shopping mall unit and its customer service platform announced the launch of the “一点万象 [one-tap mixc]” mini app on Alipay platform on Jul 7. The mini app users now have access to discount coupons, O2O shopping, and automatic parking fee payment services with Alipay.

Hangzhou Mixc mall has become the first “digital shopping mall” in China with the mini app’s services, and over 50 Mixc malls in China will follow. Mixc malls in six Chinese cities, including Shanghai, Hangzhou, and Nanning, are now offering consumer coupons through the mini app. By using the mini app, shoppers can also check other information, such as details about their loyalty programs and mall services.

Over the mini app received over 20,000 visits on the first day of launch. Sales rose 30% sequentially to nearly 400,000 orders due to the coupons. The mini app has somehow driven the V-shaped recovery of shopping malls.

The automatic parking fee payment system is another merit to the mini app. With a very simple sign-up process, users can drive into and out of parking lots literally without pause. Consumers can also place orders for any product sold in the malls while watching live streaming by marketing vloggers.

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