The pandemic this year has driven e-commerce prosperity this year. The 14th (2020) Hangzhou Cultural & Creative Industry Expo will bring the online model to a new level by combining the offline models. New ideas and new marketing campaigns will mean more fun for visitors.
The expo, with both online and offline activities, will work with Douyin and Dongjia Culture to launch exhibitions of handicrafts online, live streaming for marketing, brand recommendation, etc. It will also invite KOLs and experts to interact with the audience.
Douyin will stream short videos that are embedded with store links and offer deep discounts during the online marketing activities. Dongjia’s campaign will be participated by over 3,000 companies and brands, where visitors will find the most popular and successful handmade products and craftsmen.
Over 2,000 companies from inside and outside China have signed up for the expo, which will also cooperate with a number of top MCN institutions to stream the actives and fairs.
The expo will stage 14 industry summit forums and release an industry development index ahead of the upcoming Singles’ Day promotion, which no one wants to miss.
The fast development of China’s live-streaming market has also boosted the expansion of the upstream and downstream sectors, with creative culture companies seeking more synergy with online merchants and digital marketing firms. More traditional cultural companies started turning to digitization for the purpose of business sustainability in the first half of this year, which has also accelerated the evolvement of e-commerce and live streaming for marketing.
The Vision 2020 Live Streaming E-commerce Industry Summit will have panels of experts, including those from Douyin, Taobao Alliance, Ocean Engine, Huadan Capital, Sequoia Capital, and Gaozhang Capital, to discuss hot topics in this industry and share their outlook for the future trends.