Sept 17 China Nut Health Week starts in city
2017-09-20 Source:Hangzhou China

The Sept 17 China Nut Health Week kicked off in city on Sunday, promoting ideas of having a handful of nuts every day to live a healthier life. Nut food makers including Be & Cheery, Three Squirrels, Bestore, Yaoshengji, Lyfen and Chacha got together to discuss product upgrading amid consumption upgrading in China.

Many research projects show that nuts have the biggest potential among all snack foods. Based on the experience in the US, the growth of GDP per capital is in proper proportion to nuts consumption. China’s consumption of nuts has been growing 20% every year.

Be & Cheery founded a food research institute last month to tap the blue sea market. The 2,300 sqm institute consists of a headquarters building, two R&D centres in Lin’an, one test centre and several partners. The company has also partnered with the food school of Jiangnan University to form a joint lab for food development. Its WeChat official account says the company launched a number of promotional campaign in recent months to market new products including pickled foods, desserts and dried fruits.

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