Alibaba’s 1688.com opens industrial product channel
2017-08-28 Source:Hangzhou China

Alibaba's 1688.com opened a dedicated e-commerce channel for industrial products, such as electric wires, cables, switch panels, protection garments, insulation shoes, multi-purpose electric drills. The channel now offers products under over 150 top brands, which is the most professional platform for industrial product purchasers in China, said Wang Hai, co-president of China Business Unit and vice president of Alibaba.


We found that many brands would not like to expand their business to fourth to sixth tier cities through distribution network or via franchise because the return on investment is pretty low, said Wang. Transactions via the platform of 1688.com means immediate payment and makes book cooking impossible. All products are digitalized and put on the internet.


Customers of 3M used to compare prices among many dealers of the company, said Xue Yong, chief marketing officer of 3M Greater China. 3M offers over 1,300 products via over 50 dealers in China. The platform allows customers to do one-stop shopping for transparent prices.


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