Iconic Awards opens Greater China office in city
2017-06-08 作者:贾晓芸 Source:Hangzhou China

The German Design Council's Iconic Awards has officially entered China by setting up its Greater China Executive Committee in Hangzhou. The office will ally with Hangzhou Cultural and Creative Industry Expo to present and organize a series of activities. On June 5, the press conference for the founding of the committee was held at Hangzhou Creative Design Center.


Why Hangzhou? It sure has something to do with its improving internationalization and the rapidly growing cultural creative design industry.


At the press conference, Madame Nicole Roeslers, chief representative of Iconic Awards, says it will launch strategic cooperation with Hangzhou Cultural and Creative Industry Expo over the next five years.


The alliance with Chinese designs will help Chinese brands and products go to world as well as introduce German brands and products to China.


At the Hangzhou Cultural and Creative Industry Expo in September, products that won Iconic Awards will be showcased and the committee will hold forums.


The Expo will, on September 21-25, open up an exhibition zone for Iconic Awards winning works in past years, said Shen Yanggen, executive director of the organization committee office of Hangzhou Cultural and Creative Industry Expo and general manager of Hangzhou Cultural and Creative Industry Expo Co. Ltd. it will also hold a summit forum for excellent young designers from around the world to discuss about the future of design industry.


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