The 2nd China Agricultural Product E-commerce Summit held recently published the Top 50 Farm Product E-commerce Counties in China, in which Hangzhou’s Lin’an ranked the fourth. The list, which was published by Alibaba Research Institute, was made based on farm product sales, and reveals the rural e-commerce landscape with big data for the first time in China.
Lin’an made a great example of its Bainiu village and accelerates the building of public service systems to boost agricultural e-commerce. The county’s online farm product sales rose 20% YoY in 2016 to CNY 3 billion. Bainiu village’s online sales alone reached CNY 350 million, which means a monthly average of CNY 29 million, last year. Bainiu is becoming famous for its success in online farm product sales.
Lin’an enhanced the building of e-commerce platforms in three levels – Lin’an, Qingliangfeng Town and Bainiu Village. Qingliangfeng Town Agricultural E-commerce Center has been inaugurated, which integrates e-commerce services, Taobao shopping experience, cargo transportation, and warehousing. Lin’an has also improved the service functions of e-commerce spots, using platforms Rural Taobao, 51ganjie and Ule to boost e-commerce sales. Lin’an currently has 307 service spots, generating over 500,000 transactions annually and sales of over CNY 60 million.
Lin’an has also worked with colleges and e-commerce service organizations to make training programs for workers at the spots. Lin’an will start building “China’s first agricultural e-commerce village” this year, aims CNY 3.5 billion in sales annually.