Youcan Food holds 1st fans’ festival
2017-10-10 Source:Hangzhou China

To arouse the childhood memory of the 1980s and attract the attention of the 1990s, the first Youcan Food Fans Festival that themes “26 years, Youcan encounters you” recently kicked off.

On Jun 28, 1992, Youcan produced and sold its first Purple Ice Cream Bar. In the same year, it developed Green Apple, Mochi Ice Cream and Golden Triangle products, which became part of the memory of people born in 1980s. Product quality is Youcan’s selling point, while innovation in operation robustly boosted its business performance.

The festival displayed the evolution of the company and old-style ice cream bicycle as well as invited visitors to make ice cream and dumplings. Lucky visitors will win prizes.

“Frozen food companies usually get started with marketing their products via various types of distributors,” said Lin Fabin, marketing director of the company. “The annual dealer conference was always about announcement of promotions, banquets and making deals, which ignored the importance of improving brand awareness of consumers, so we need to change that with the arrival of new retail.

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